At the time Paulig launched their first capsule coffee machine the market situation was challenging, the biggest competitor had a market share of about 70%. Finland is the biggest coffee consumer in the world per capita, and Paulig had ambitious plans to become the market leader and to bring the capsule coffee culture to the Finnish market.
OFRD has worked with Paulig Cupsolo since its launch. We took the challenge and were responsible for arranging all sales promotions in Finland, from concept, retail store communication to materials and logistics. Thousands of hours spent with consumers in retail stores, department stores, exhibitions and on the streets. We encounter with potential buyers and sell the capsule coffeemaker directly or lead them to other sales channels,
Besides all other marketing, Paulig has a strong input on promotions; active presence among consumers and above all, active promotional sales made Paulig the market leader in capsule coffee makers in Finland. According to the retailers, our sales promotions have influenced sales positively on the day of the promotion and a few days after it.
Said about us:
”I have never seen anywhere in Europe such action what OFRD did at the fair. Even our foreign clients were absolutely blown away.”
- Expert CEO
”The promoters were fantastic! I have never before stumbled upon promoters that actually managed to stop the consumers and sell them a fairly valuable device!”
- Prisma household electronics buyer
Thousands of capsule coffeemakers sold through our hands, Paulig Cupsolo’s rise to market leader position.
- EVENTS AND PROMOTIONS
Hundreds of thousands of consumers encountered and activated towards purchasing.
- contact us!